Developing a brand strategy is all about insight. We need to listen to you, your employees and your customers to gain the inside knowledge of your business, people and product. In turn, you need to listen to us as we leverage our expertise to help you articulate your story to ensure you’re cutting through the noise to hit the right people with a message that truly represents your business.
Whether you’re starting a new business, rebranding an old one, launching a new product or targeting a new market, a well thought out strategy is at the heart of everything we do.
How can we help?
Without a true north to follow, businesses often end up with a conflicting brand that conveys varying messages to their clients and prospects. A brand audit to review all of your collateral both online and offline is the best place to start to identify where there is room for improvement.
A brand workshop develops on the audit to explore your brand’s value, identify the key elements of your proposition and hone your target audience. This provides the brand purpose and the ground work to build effective tools and an impactful marketing strategy. Journey can host, manage, direct and run this workshop.
Tone of voice document
Using the discovered brand purpose and business goals, Journey will distil this into a concise document to develop tone of voice, highlight your key messages and focus on communicating with your customers to maximise their experience.
The marketing strategy complements your business plan. Think of them as fish & chips, Laurel & Hardy, Banksy & graffiti. They shouldn’t be without each other and we at Journey make sure that the partnership is a success by ensuring we understand the objectives of the business as a whole and not just the marketing department.
The Journey team understood our organisation immediately, which was hugely important. Our brand and website was outdated and did not reflect our people, vision or strategy, but we knew we could trust Journey to work alongside us to represent and reflect our true culture through our own rebrand journey....
TWEET OR TWO
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Tweet: 3 days ago
In case you missed it, we took a deep dive into #employerbrand. How is it different to EVP? Isn't it just recruitme… https://t.co/oXJub3TqkA
Journey chosen to work with leading specialist architects, Carless + Adams
We’re really stoked to be working with specialist architecture practice, Carless + Adams. They specialise in the design of accommodation in the care sector and are gaining real momentum in the sector with a focus on the end user and care giver in everything they do. Journey will be working with the leadership team on developing the brand, positioning and tone of voice....
A bold new look for Wiggin LLP
We’re delighted to announce that we have been selected to work with Wiggin LLP helping them develop their brand and online presence. We’ll be collaborating with London agency MSL and we’re very much looking forward to working with them and sharing ideas. Wiggin are a top 100 law firm specialising in media, tech and IP working with some of the top organisations in their space....
Who's a fool then?
We thought we’d have a little fun in what was otherwise a miserable April as we all came to terms with lockdown. So we launched a spoof image library specialising in photographs of lavs and calling it ‘shitterstock’! Ok, no prizes for creativity there, but we thought it was funny and we raised a few quid for charity too!...