Developing a brand strategy is all about insight. We need to listen to you, your employees and your customers to gain the inside knowledge of your business, people and product. In turn, you need to listen to us as we leverage our expertise to help you articulate your story to ensure you’re cutting through the noise to hit the right people with a message that truly represents your business.
Whether you’re starting a new business, rebranding an old one, launching a new product or targeting a new market, a well thought out strategy is at the heart of everything we do.
How can we help?
Without a true north to follow, businesses often end up with a conflicting brand that conveys varying messages to their clients and prospects. A brand audit to review all of your collateral both online and offline is the best place to start to identify where there is room for improvement.
A brand workshop develops on the audit to explore your brand’s value, identify the key elements of your proposition and hone your target audience. This provides the brand purpose and the ground work to build effective tools and an impactful marketing strategy. Journey can host, manage, direct and run this workshop.
Tone of voice document
Using the discovered brand purpose and business goals, Journey will distil this into a concise document to develop tone of voice, highlight your key messages and focus on communicating with your customers to maximise their experience.
The marketing strategy complements your business plan. Think of them as fish & chips, Laurel & Hardy, Banksy & graffiti. They shouldn’t be without each other and we at Journey make sure that the partnership is a success by ensuring we understand the objectives of the business as a whole and not just the marketing department.
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Journey launches new look and web site for Ascentor
Working with the key stakeholders, we were able to identify the uniqueness of the business and articulate it through carefully thought out design and use of key words. The outcome is a far more modern, up to date web site with three clear areas through which to lead their existing...
5 things to consider as part of your brand strategy
Without a clear brand strategy you will work harder for less impact, less consistency and less value. Once it is in place, however, your content will efficiently and consistently deliver on your goals and your channel activity, including social media, will all but take care of itself....