Be Strategic


Is your message aligned with your strategy?


Get the brand right and reach more relevant customers



Ongoing support to maximise your reach


Developing a brand strategy is all about insight. We need to listen to you, your employees and your customers to gain the inside knowledge of your business, people and product. In turn, you need to listen to us as we leverage our expertise to help you articulate your story to ensure you’re cutting through the noise to hit the right people with a message that truly represents your business.

Whether you’re starting a new business, rebranding an old one, launching a new product or targeting a new market, a well thought out strategy is at the heart of everything we do.

How can we help?

Brand audit
Without a true north to follow, businesses often end up with a conflicting brand that conveys varying messages to their clients and prospects. A brand audit to review all of your collateral both online and offline is the best place to start to identify where there is room for improvement.

Brand workshop
A brand workshop develops on the audit to explore your brand’s value, identify the key elements of your proposition and hone your target audience. This provides the brand purpose and the ground work to build effective tools and an impactful marketing strategy. Journey can host, manage, direct and run this workshop.

Tone of voice document
Using the discovered brand purpose and business goals, Journey will distil this into a concise document to develop tone of voice, highlight your key messages and focus on communicating with your customers to maximise their experience.

Marketing strategy
The marketing strategy complements your business plan. Think of them as fish & chips, Laurel & Hardy, Banksy & graffiti. They shouldn’t be without each other and we at Journey make sure that the partnership is a success by ensuring we understand the objectives of the business as a whole and not just the marketing department.