I have a choice of literally hundreds of fonts on my Mac and countless weights within each font – the list scrolls tirelessly down my screen. But why do we designers choose the fonts we do – bothering to get past any font beginning with ‘A’ – and why does it matter? After all, surely a mix of Arial and Comic Sans would keep everyone happy?! 🙂
So is it time for you to rebrand? The important thing to remember when embarking upon the project to ‘develop your brand’ is that unless you’re a brand new start-up, you already have a brand.