Guest Blog:
Design in the workplace, sometimes we need to look back to move forward
We need to go back to basics and educate people on how to actually work in this new style of working. Yes slumping on a beanbag to relax is fine. Working there for six hours is not. Using a café-style area for a meeting, or to catch up on emails is no problem.
Guest Blog:
12 reasons why video is so important for your business
it is crucial to note that all of the compelling facts about the effectiveness of video content are predicated on carefully planned and well executed video content. A poorly executed video production and distribution strategy can result in the absolute opposite results to the facts and figures above.
Guest Blog:
There’s no such thing as a social media strategy
Without a clear brand strategy you will work harder for less impact, less consistency and less value. Once it is in place, however, your content will efficiently and consistently deliver on your goals and your channel activity, including social media, will all but take care of itself.
Guest Blog:
There is a reason companies spend a fortune on establishing, maintaining and protecting their brands. A good brand guides an organisation in what it does and how it does it. Customers’ perception of that brand determines how successful the business is. In fact a brand is often the magic ingredient