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Brands Need To Adopt A Two-Way Creative Brief | Branding Strategy Insider https://t.co/8nk9Nnr35K via @BrandingInsider
Defining your personal brand
There is a reason companies spend a fortune on establishing, maintaining and protecting their brands. A good brand guides an organisation in what it does and how it does it. Customers’ perception of that brand determines how successful the business is. In fact a brand is often the magic ingredient...