Quality medical instruments
“We needed to create a logo that respresented innovation, an evolving product range and ultimately ‘working together to achieve more’. The circles from the device were then also echoed within the new photo library, each image conceptually representing Medco’s values that we had defined in the workshop. It resulted in a cohesive, fresh and warmer approach to a new medical brand that I’m happy to say the client was chuffed to bits with.”
Medco is a newly established business in the UK operating under license to sell products on behalf of Swedish medical product manufacturer, Wing Plast – a family-owned manufacturer of high-quality medical equipment (primarily disposable instruments in moulded plastic), with a proud heritage of over 55 years. As a new, challenger brand but with huge expertise in the design and manufacture of their products, this is an awesome combination with which to go to market.
How we helped
Whilst we love a blank sheet of paper, in such a specialist market the need we had to really get under the skin of the strategy in order to get the positioning absolutely pitch perfect (as it should be). We workshopped with the founding directors, looking at competitors, the client groups and establishing the vision and mission for the business. We then developed a tone of voice guideline, brand mood-board, website and complementary collateral. In its first year Medco has gone above and beyond expectations and continues to thrive.
How we helped:
- Brand identity
- Direct marketing
- Internal comms
- Logos & stationery
- Social Media
- Web design
- Tone of voice
TWEET OR TWO
To ensure you stay in the loop and receive our news, updates and general musings hot off the press, follow us on Twitter now. We promise not to bombard you!
Tweet: 3 weeks ago
We were really excited to work with Medica on their brand last year and great to see them going from strength to st… https://t.co/NWwe2MN1sy
You can't polish a turd
It’s all very well getting to the ‘essence’ of your business and incorporating your ‘core values’ into your creative brief for your brand design, but beware the difference between make-believe and reality. Make sure you have done your research and not just assumed this is what’s going on....
A bold new look for Wiggin LLP
We’re delighted to announce that we have been selected to work with Wiggin LLP helping them develop their brand and online presence. We’ll be collaborating with London agency MSL and we’re very much looking forward to working with them and sharing ideas. Wiggin are a top 100 law firm specialising in media, tech and IP working with some of the top organisations in their space....