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If you’re looking for a change in direction, want to work with a small, fun and creative team then we may have the role for you. We’re looking for a Middleweight Graphic Designer and a Digital Marketing Executive to join our team.
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5 things to consider as part of your brand strategy
Without a clear brand strategy you will work harder for less impact, less consistency and less value. Once it is in place, however, your content will efficiently and consistently deliver on your goals and your channel activity, including social media, will all but take care of itself.
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Branding for Professional Services firms
So is it time for you to rebrand? The important thing to remember when embarking upon the project to ‘develop your brand’ is that unless you’re a brand new start-up, you already have a brand.
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Don’t let your marketing strategy head for the Brexit
Brexit – A shock referendum result, political turmoil, plummeting pound and stock market volatility, it is the dawn of a new era – rise of the pragmatist.
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Pretty soon, the perceived norm will shift, the disruptors will have disrupted and the tectonic plates beneath the surface of these industries will have changed the landscape forever, being seen to be part of their wider management team will be the norm.
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‘I wish my staff took the initiative’ and other great ideas from company bosses
So, when you are looking to make change in your business – think about who is going to help make those changes. Maybe you will work with them to bring about the change, or maybe you will establish a volunteer steering committee. Whichever route you go down, ensure that your people are aware of the changes
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Design is what links creativity and innovation. It shapes ideas to become practical and attractive propositions for users or customers. Design may be described as creativity deployed to a specific end.
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It’s all very well getting to the ‘essence’ of your business and incorporating your ‘core values’ into your creative brief for your brand design, but beware the difference between make-believe and reality. Make sure you have done your research and not just assumed this is what’s going on.
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a brand is not a brand when it does not live up to it’s promise, your service or product is not consistent and your staff don’t understand what it is you’re trying to achieve.
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The process used to ultimately find your ‘essence’ requires direct questions and honest answers. On a basic level, it’s not unlike a trip to the dentist – slightly uncomfortable to begin with but clearly beneficial in the long run.