Everyone has got one but not everyone knows how to find it or what to do with it!
Discovering your ‘essence’ is like a going on a creative pilgrimage – it will open your eyes to knowing exactly ‘who you are’ as a company and, equally importantly, how you should portray yourselves to your customers and encapsulate all your brand values. Sounds quite intriguing doesn’t it? Even more so when you could be losing business for no reason other than you seem ‘confused’ or ‘inconsistent’ in your service offering!
The process used to ultimately find your ‘essence’ requires direct questions and honest answers. On a basic level, it’s not unlike a trip to the dentist – slightly uncomfortable to begin with but clearly beneficial in the long run. But, cheat the system and you’ll cheat yourself and like a boomerang shaped dog, it will return to bite you on the corporate backside!
So what do you get when you’ve gently coaxed your best bits out into the open? Well, your new found ‘personality’ can then be molded, streamlined and perfectly matched to who you are ultimately targeting in the business world. Your essence becomes a linchpin for your company. The potential to become a business magnet is there for the taking. Tapping into your essence can differentiate your brand from your competitors and align business objectives with brand strategy. It is also vital that your essence is succinct, inspirational and memorable.
Clients (present and potential) can then be reassured of who you are and that you are the best business for the job. Employees, too, can be confident they are all singing from the same song sheet. Some say that in business it’s all about ‘who you know’. Well, if you are confident of who you are, isn’t it more likely people will want to know you?
TWEET OR TWO
To ensure you stay in the loop and receive our news, updates and general musings hot off the press, follow us on Twitter now. We promise not to bombard you!
Tweet: 3 weeks ago
We were really excited to work with Medica on their brand last year and great to see them going from strength to st… https://t.co/NWwe2MN1sy
You can't polish a turd
It’s all very well getting to the ‘essence’ of your business and incorporating your ‘core values’ into your creative brief for your brand design, but beware the difference between make-believe and reality. Make sure you have done your research and not just assumed this is what’s going on....
A bold new look for Wiggin LLP
We’re delighted to announce that we have been selected to work with Wiggin LLP helping them develop their brand and online presence. We’ll be collaborating with London agency MSL and we’re very much looking forward to working with them and sharing ideas. Wiggin are a top 100 law firm specialising in media, tech and IP working with some of the top organisations in their space....