Blog:

..the importance of marketing in challenging times

Reducing your marketing activity may help you hit financial targets short-term, but it will definitely leave your company in a less competitive position when the economy picks up again. Certainly the natural instinct is to sit tight and ride out the storm but

Blog:

Why can ‘design’ be seen as such a leap of faith?

Lets kick off by suggesting there could be a lack of understanding towards the benefits of embracing design. Let’s also admit that energy and cold hard cash need to be invested to make sure it’s done properly. Quite a combination of reasons but let’s also entertain the notion that ‘nothing lasts forever’!