Logo & Graphic Design for Businesses in Reading

In today’s hyper-saturated digital landscape, it’s not enough for graphics and visual identity components to simply look the part. Creating resilient and impactful pieces of graphic design, from logos to sales brochures, requires a rationale-based approach that’s informed by a number of your business fundamentals, including:

• Your industry
• Products and/or services
• The market landscape
• Competitors
• The audience
• Brand personality
• Tone of voice

At Journey, we put highly skilled and experienced industry experts at the helm of our logo and graphic design services for Reading businesses to create valuable and resilient creatives that perfectly complement and enhance their brand identity and marketing campaigns. Leading always with a process, we work with you to realise your vision and ideas and ensure that the outcome is a true visual manifestation of your business.

How we can help

We help businesses in Reading to:

• Form a strong, clear and consistent visual identity across channels.
• Create an enduring logo that communicates essential information about their companies.
• Better connect with their customers with visuals that disrupt saturated markets.
• Create a bank of high-quality, professional assets in a wide variety of formats.

Logo Design for Businesses in Reading

Usually a combination of iconography, typography and brand colour palette, your logo is an invaluable tool for communicating who you are as an organisation while establishing a clear position in the minds of your audience. Appearing everywhere from emails to products, social assets to business cards, a logo should be timeless, increasing in value and authority over time so that your business is easily recalled in the minds of your target audiences every time they see it.

Our Approach

Just as a picture says a thousand words, Journey creates beautiful examples of logo design that communicate the different facets of your company, including your values, brand personality, tone of voice, key messages and your product and/or service offering.

We don’t make design decisions on a hunch: every stage of our logo design process is guided by what is communicated, how and why. From the smallest character details in the typeface to the curved or angular qualities of the icon, each aspect of the design is carefully considered to ensure that the right thoughts, feelings, memories and associations are being evoked for your audience.

Discovery Sessions

No two companies are the same, despite how elusive the points of difference may be. At Journey, all design projects begin with a discovery phase, during which we learn all about your business, audience, position and current visual identity. This deep understanding of your organisation provides a strong foothold for the rest of the project, clarifies your differentiator and allows us to create the best possible outcome for your business.

Graphic Design Services for Businesses in Reading

While absolutely essential to get right, the story doesn’t begin and end with your logo. Journey specialises in a number of graphic design services that enhance your brand, nurture the emotional buy-in of your customers and ensure that your visual identity is constantly being displayed in the most impactful way.

Online vs Offline: Multi-Channel Graphic Design

There’s no denying the dominance of digital channels in how we connect with prospects, but with every company now having an online presence of some description, the space is incredibly saturated and audiences are paying less and less attention.

The key to any successful digital campaign is to create something that disrupts the habit-scroll of your audience. Great graphic design makes people pause, and can communicate huge quantities of information before ever having to read the copy above. At Journey, our graphic design services help Reading businesses to cut through the landslide of information on digital channels with a message that stops people in their tracks.

Our digital graphic design services include, but are by no means limited to:

• Brand components
• Icon design
• Website design
• Campaign/advertising assets
• Email template design
• Digital brochures
• Whitepapers
• Newsletters

Digital may be the most common way of communicating with your audience, but that doesn’t mean it’s going to be the most impactful. Sometimes we need something to hold onto, something physical to see in real-time. Engaging people with this back-to-basics, offline approach can be incredibly refreshing and powerful, generating a visceral connection between your business and your audience.

Create a tangible connection with your customers with our offline and print graphic design services, which include:

• Brochures
• Magazines
• Advertisements
• Signage
• Exhibition and event collateral
• Stationery and merchandise

We’re always looking for news ways to excite audiences, so this list is only a snapshot of the services we’re able to offer businesses in Reading.

Graphic Design Strategised

No visual asset should be created or exist in isolation. We approach graphic design in a way that considers how it will strengthen and interact with existing collateral, and the features, messages and objectives of current campaigns. Joining up the dots in this way not only ensures a cohesive visual identity that’s communicated across channels, but enriches your existing creatives.

The Process

Discovery

All design projects at Journey begin with a period of discovery. For a creative asset to be more than a ‘nice’ example of graphic design, it should be rooted in the fundamentals of your business, including brand personality, the wider market landscape, company culture, tone of voice, and your product and/or service offerings.

This learning phase underpins all of the work that we carry out with our clients to deliver outcomes that align with their brand messaging and campaign objectives.

Design

Once we have a grasp on the creative and strategic objectives, we begin the first wave of design, pulling together ideas generated during the discovery session. We’re always accessible to our clients during this phase of the project and deliver on quick turnaround times with a consistent level of quality and attention to detail.

Feedback

It’s incredibly important to us that clients feel confident in the work that’s being delivered. We run open and candid feedback sessions following this initial design period to ensure that the finished article is closely aligned with the client’s vision and objectives.

Delivery

Once the final design iterations have been made and signed off, the project is delivered in the required formats with supporting documents where necessary (for example, logo guidelines).

Working with Journey

1. 1. A comprehensive service
      The breadth of our skills and experience as an agency means that our design process is carried out with end-to-end brand and marketing activity in mind. Our attention to detail is matched only by our ability to see the role those details play in the bigger picture.
   2. Your partners in brand, marketing and graphic design
      Whether you reach out to us for the occasional one-off project or need ongoing support, we act as an extension of your business. From your very first discovery session right the way through to launching your tenth campaign, we have a deep understanding of your business and are with you every step of the way.
   3. Highly-skilled professionals
      We employ some of the most passionate and talented people in the graphic design industry. That way, our clients can be reassured that they’re receiving a world-class, high-quality product every time they work with us.
   4. Director-led approach
      Unlike other agencies, at Journey you deal directly with our Directors. The brand, marketing and design expertise that go into every project is supported by 30 years of commercial, real-world experience.
   5. Creatives fit for purpose
      Nothing we do is ever pre prescribed or outrageous for the sake of it. Establishing a firm understanding of your business in the very earliest stages of a project ensures that the work we do is right for your brand and positioned to achieve your objectives.
   6. Design that’s built to last
      We aim to create indelible creatives and graphic design assets that give you the utmost value, delivering projects that you would be proud to showcase even ten years from now.