Cyber and information security consultancy
“Everything you have done has been top notch and I would be very happy to use you in the future and recommend you to any company that wants to go that extra mile with their web presence..”
Ascentor is a leading cyber information and security consultancy. A well kept secret among their market place they needed to take their brand to a new level in order to stand out from the competition. Ascentor’s marketing team came to us armed with a robust brief and great idea of what they wanted to achieve.
How we helped
The existing visual identity was tired and a far cry from representing what the businesses had become. We set to work by first holding a discovery workshop with the key stakeholders in the business to get to grips with the offering and what sets them apart from the competition. We believe that the strongest brands are those that also use words to convey their distinctive essence. We agreed a series of key words which define the business and service offering and pictorially represented them with black and white shots placed within an oversize initial letter of the word. Combined with a strong solid colour palette this gave them a robust, bold and dynamic brand to better match their business today.
We then set about creating a whole new visual identity and guidelines which was subsequently rolled out across the website and other media.
“It’s always refreshing to work on a rebrand where the client is prepared to be bold and make a big change. We supplied 3 concepts and Ascentor were really brave and went with ‘go-for-it’ option that clients normally shy away from – but this is often the route that makes you stand out from the crowd and get more immediate results”
James Quartermaine, Creative Director, Journey Ltd
We helped with:
- Brand identity
- Direct marketing
- Internal comms
- Logos & stationery
- Web design
Social media advertising
TWEET OR TWO
To ensure you stay in the loop and receive our news, updates and general musings hot off the press, follow us on Twitter now. We promise not to bombard you!
Tweet: 2 days ago
Great week-full day working with @wilsonpartners on Weds, interview with leading social entrepreneur @REVIVE_Eco… https://t.co/2wegZomq4f
Font-astic The New Helvetica Now
I have a choice of literally hundreds of fonts on my Mac and countless weights within each font - the list scrolls tirelessly down my screen. But why do we designers choose the fonts we do - bothering to get past any font beginning with ‘A’ - and why does it matter? After all, surely a mix of Arial and Comic Sans would keep everyone happy?! :-)...
Defining your personal brand
There is a reason companies spend a fortune on establishing, maintaining and protecting their brands. A good brand guides an organisation in what it does and how it does it. Customers’ perception of that brand determines how successful the business is. In fact a brand is often the magic ingredient...
A refreshed brand and brand new web site for Pitmans Law
We've worked for many years in the legal sector and the new Pitmans Law web site has been a privilege to work on. It's a big site, but with the project team at Pitmans being so well organised, we hit every deadline in the process, without compromise...