Award-winning, independent Architectural Practice

Carless + Adams

We appointed Journey to assist our business with a rebrand, having never really had a marketing strategy these guys humoured our personalities and took us through an in depth, structured and fun process, enabling us to represent our offering in a way that we can be proud of! These guys are now part of the team and we wouldn’t be without them, constantly creative, responsive and at the end of the phone.


Mel Magee / CEO / Carless + Adams Ltd

About Carless + Adams

Carless + Adams is a firm of architects specialising in the care sector. On a mission to make sweeping changes to the way care is delivered in the UK, they have an infectious enthusiasm that can be seen from space and the kind of purpose brand agencies like Journey only dream of clients having.

Having experienced strong growth over recent years, they felt it was time that their brand and tone of voice reflected who they’ve become and where they are headed in order that they could grow their audience and attract the right kind of client.

How we helped

This was our first brand workshop in the ‘pandemic era’ and despite us all getting used to the virtual world it couldn’t have gone better and proof that it’s about the people, not the location. Following on from that we looked at the competition and of course the clients before producing tone of voice guidance a brand mood-board going on to work with their incumbent web provider, full suite of documents, brochures, proposals, e-marketing and a social media strategy. A huge leap forward from where they and putting them firmly on the map as specialists in their field.

We helped with:

  • Brand identity
  • Direct marketing
  • E:marketing
  • Internal comms
  • Logos & stationery
  • Web design
  • Marketing strategy
  • Campaign design
  • Digital Marketing
  • Social Media Marketing
  • Tone of voice

Brand Guidelines

White Paper


Social Media


Powerpoint Layouts