Making clinical innovation in the NHS relevant


It was really great to be involved with this brand from it’s very beginnings. With a clear vision and purpose, it was great being able to work so closely with such a passionate core team, clearly motivated by the great things that can happen as a result of Cogentis’ existence.


Jeremy Cuthbert / Director / Journey Ltd

About Cogentis

Cogentis exists to make clinical innovation in the NHS relevant and ensure the technology that will benefit patients reaches the hands of the people who can deploy it to improve patient outcomes. For businesses with new products or services in the healthcare spacey, Cogentis can assist with value proposition development and testing, pricing strategy, insight into the health care landscape and more.

How we helped

Apart form the name this was a ‘blank sheet of paper’. Whilst these care often really enjoyable projects, the challenge is always to extract the relevant information from the stakeholders and marry that with our own market insights and bring it to life. After a great workshop session we were able to provide a clear positioning statement, tone of voice and a look and feel that could be applied across a suite of assets.

We helped with:

  • Advertising
  • Brand identity
  • Brand positioning
  • E:marketing
  • Exhibition banners
  • Logos & stationery
  • Web design



Brand Guidelines