International leader in the fields of medical and safety technology


“Liz took me through the creative ideas and I thought they were MAGNIFICENT! I love the Built in Britain route and the Bringing you home one, powerful designs and messaging ON POINT! I had goosebumps – that’s how good they are!”


Marketing Director / Draeger / UK & Ireland

About Draeger

Dräger is a leading international company in the fields of medical and safety technology. Whether for use in hospitals, in clinical, industrial or mining applications, in firefighting or rescue services, Dräger products are designed to protect, support and save lives.

How we helped

The remit here was to refine and hone the messaging for Dräger’s Fire division in the UK. We workshopped with the key stakeholders including the marketing team, sales team, service engineers including a number of ex-firefighters. The insights we gleaned gave us some fabulous inspiration for a creative campaign that has been highly acclaimed and was a pleasure to work on.

How we helped:

  • Messaging
  • Tone of Voice
  • Digital marketing
  • Social Media
  • Print Ads
  • Digital ads
  • Powerpoint presentation
  • Direct Mail


How to guide

Social media



Information pack