Logos are a powerful tool. Represented by text and visual imagery it can play a vital role in your brand and help communicate everything about your business. Journey values this and ensures that the creative suits your business and audience whilst creating the impact it deserves.
Your logo speaks volumes so it’s important to get it right. Don’t panic… we at Journey thrive on this sort of thing and love to solve a great conundrum. Starting with a creative brief, Journey will look at your business as a whole, your target audience, your communication objectives and how you want your customers to feel about your brand. We will use your tone of voice document, absorb key messages and ensure that your brand personality is represented.
Then we’ll sketch, scribble, create mind maps, mood boards, stand back, assess and sketch some more. We will fully engage the right side of our brain and get the creative juices flowing. Abracadabra, we’ll suggest some logo routes that fully represent your brand. That’s the magic of the creative team.