1 It’s emotive and impactful. Moving images and sound trigger emotional responses in a way that the written word alone cannot. This creates stronger connections between viewers and your product or service.
2 Convey more in less time. “If a picture paints a thousand words then a 60 second video is with 1.5 million words”. Video has the ability to convey more information and elicit greater recall of your product or service in 60 seconds than the viewer would get from reading static copy for the same period of time.
3 Video is great for sharing. When content creates a strong connection with the consumer they are much more likely to share that content with their networks. As video is the best medium for creating strong connections it is therefore also highly shareable. 92% of mobile video consumers share videos.
4 Search loves video. Search engines prioritise the content that attracts and retains viewers most effectively and video does both – exceptionally well. In addition, the second biggest search engine after Google is YouTube. 75% of users go to a company’s website after viewing a video about their services.
5 It will increase traffic to your website. Not only does video draw more traffic from search but by embedding video into your landing pages can increase conversion rates by 80%. Visitors spend 2.6 times longer on pages with video than those without.
6 Easily measurable. Even the most commonly used, free video platforms offer simple but deep and compelling data to evaluate how your content is performing and inform decisions around future productions. Don’t forget, simple ‘number of views’ stats are almost meaningless. With video stats you can see exactly where your audience peaks and drops as well as who is watching and for how long.
7 More efficient lead generation. Businesses using video require 27% fewer unique visits to generate the same amount of leads. Video can be used at each stage of the sales funnel to engage, inform and convert and will ultimately reduce your cost per-lead.
8 Increase conversion to sale. Visitors watching a video are 64% more likely to purchase a product or service. Video viewers get a more complete picture with easily absorbed information about your product or service. Armed with more and better information, they are more willing to commit to purchase. 84% of consumers say they have been convinced to buy after watching a brand’s video.
9 Increase effectiveness of mailshots. Emails with ‘Video’ in the title have 19% higher open rates and videos in emails can increase click-through rates by 65%. Consumers want their news in the most engaging and easily digestible format possible. They know video can deliver this.
10 Reduce customer service requests. Over 50 % of businesses say that video has helped reduce the number of calls to Customer Support by effectively conveying more complex information and answering FAQs.
11 Grow revenue. Businesses using video grow revenue 49% faster than those not using video and 52% of marketing professionals state video is the type of content with the best ROI.
12 Don’t get left behind. Over 90% of B2B organisations use video in their marketing, with over 65% receiving a positive ROI. Video is forecasted to account for over 80% of all internet traffic by 2021
With all of these facts and statistics to hand it is likely that you will immediately want to increase the amount of video content your create for your business, or even start creating some if you haven’t yet. However, it is crucial to note that all of the compelling facts about the effectiveness of video content are predicated on carefully planned and well executed video content. A poorly executed video production and distribution strategy can result in the absolute opposite results to the facts and figures above. Fortunately help is at hand as we are experts in video strategy and production and can advise you every step of the way.
TaleFin work with sister company Journey to produce and mange engaging video content to help clients build their brands, spread their message and raise their profile. Are you ready for video?
References:
“If a picture paints a thousand words then a 60 second video is with 1.5 million words” James McQuivey/Forrester2
“92% of mobile video consumers share videos.” Invodo3
“75% of users go to a company’s website after viewing a video about their services” Invodo4
“by embedding video into your landing pages can increase conversion rates by 80%. Visitors spend 2.6 times longer on pages with video than those without” ReelSEO5
“Businesses using video require 27% fewer unique visits to generate the same amount of leads” Aberdeen Group7
“Visitors watching a video are 64% more likely to purchase a product or service” ComScore “84% of consumers say they have been convinced to buy after watching a brand’s video.” Wyzowl8
“Emails with ‘Video’ in the title have 19% higher open rates and videos in emails can increase click-through rates by 65%” Forrester/Eloqua9
“Over 50 % of businesses say that video has helped reduce the number of calls to Customer Support” Vidyard10
Businesses using video grow revenue 49% faster than those not using video Aberdeen Group “52% of marketing professionals state video is the type of content with the best ROI” Syndacast11
“Over 90% of B2B organisations use video in their marketing” ReelSEO “Video is forecasted to account for over 80% of all internet traffic by 2021″ Cisco12
TWEET OR TWO
To ensure you stay in the loop and receive our news, updates and general musings hot off the press, follow us on Twitter now. We promise not to bombard you!
