B:More at Badgemore park and then some!
We’ve been working with the leadership team on a new brand at Badgemore park. The team at Badgemore has big ambitions for the site and our involvement has included the development of a new brand which can work across a number of areas of the club.
Journey’s B:More concept reflects the range of leisure facilities combined with what visitors and members can expect to get out of it.
“We have been delighted with the way Journey have guided Badgemore Park through a total rebranding exercise. They immediately put forward an exciting and clever concept for our re brand and have been efficient and creative in delivering brilliant enhancements to all the different media areas we use. The results have been immediate with long standing areas of the business already showing significant upturn. Equally important, Journey’s excellent guidance is helping to change the perception of what Badgemore Park is capable of delivering, not only in our existing businesses but perhaps more notably in new business areas and I’m sure this will have a positive influence on our success for many years to come.”
Jon Connell – Managing Director, Badgemore Park
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