B:More at Badgemore park and then some!
We’ve been working with the leadership team on a new brand at Badgemore park. The team at Badgemore has big ambitions for the site and our involvement has included the development of a new brand which can work across a number of areas of the club.
Journey’s B:More concept reflects the range of leisure facilities combined with what visitors and members can expect to get out of it.
“We have been delighted with the way Journey have guided Badgemore Park through a total rebranding exercise. They immediately put forward an exciting and clever concept for our re brand and have been efficient and creative in delivering brilliant enhancements to all the different media areas we use. The results have been immediate with long standing areas of the business already showing significant upturn. Equally important, Journey’s excellent guidance is helping to change the perception of what Badgemore Park is capable of delivering, not only in our existing businesses but perhaps more notably in new business areas and I’m sure this will have a positive influence on our success for many years to come.”
Jon Connell – Managing Director, Badgemore Park
TWEET OR TWO
To ensure you stay in the loop and receive our news, updates and general musings hot off the press, follow us on Twitter now. We promise not to bombard you!
Tweet: 1 month ago
RT @jeremycuthbert: Can't be a bit of wanton smut to sell more stuff. Love the new #tango ad by @VCCP for @Britvic very funny and clever in…
Font-astic The New Helvetica Now
I have a choice of literally hundreds of fonts on my Mac and countless weights within each font - the list scrolls tirelessly down my screen. But why do we designers choose the fonts we do - bothering to get past any font beginning with ‘A’ - and why does it matter? After all, surely a mix of Arial and Comic Sans would keep everyone happy?! :-)...
Defining your personal brand
There is a reason companies spend a fortune on establishing, maintaining and protecting their brands. A good brand guides an organisation in what it does and how it does it. Customers’ perception of that brand determines how successful the business is. In fact a brand is often the magic ingredient...
A refreshed brand and brand new web site for Pitmans Law
We've worked for many years in the legal sector and the new Pitmans Law web site has been a privilege to work on. It's a big site, but with the project team at Pitmans being so well organised, we hit every deadline in the process, without compromise...